Interbrand have just released the 2010 results of their annual top 100 best global brand survey which ranks companies according to the value of their brand. The valuing of brands is an increasingly important measure, but one that is still undermined by a vast array of different methodologies producing disparate valuations off similar raw data. Whist all may not agree with the Interbrand valuation methodology, it is useful to see how brands assessed on the Interbrand criteria perform from one period to the next.
In this year’s survey, the usual suspects were at the top again: 1 - Coca-Cola (brand value of $70.5bn), 2 - IBM ($64.7bn), 3 - Microsoft ($60.9bn), 4- Google ($43.6bn) and 5 - GE ($42.8bn). Apple was the biggest gainer with a 37% leap in valuation, followed closely by Google with a 36% increase and Blackberry with a 32% gain. On the losing side, Harley-Davidson was down 24%, Toyota down 16% and Nokia by 15%.Click on the image above for a full poster of the top 100.