The always excellent Tom Fishburne’s above cartoon makes the very valid point that gamification is not for all brands and is also not a silver bullet solution for customer engagement and loyalty. Tom writes in the cartoon notes that:
“What some marketers miss is that gamification means a lot more than badges, points, mayorships, and leader boards. Those game mechanics don’t necessarily create experiences worth playing. If you build it, they won’t necessarily come.
“More importantly, gamification can’t make an un-engaging brand engaging. It may be the shiny new thing, but it’s not a silver bullet. Game mechanics are enablers to big ideas. They aren’t the big ideas themselves.”