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  • “More than ever, high-end fashion houses are selling to the full spectrum of prices and customers. And, surprisingly, cheap-chic brands may be giving couture—astronomically expensive made-to-measure clothing—a new lease on life.” - The Wall Street Journal

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  • Brand Architect reports on developments in the marketing services industry and hopefully contributes to the thinking that is shaping the intersecting worlds of brand consulting, advertising and management consulting.

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  • I am a founding partner of Sagacite, a management and creative consultancy focused on brands and branding. You can learn more about Sagacite by visiting www.sagacite.co.za

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Comments

Dumitru

Very true. Just have a look in the beginning of PR. I think the methods of E. Bernays are still alive. I'm for the real brand's value not for the stories.

Sprecher

Thanks, I guess that only affects bigger companies rght ? What about the small media comanies, say with 2-3 people, Branding is not so importatn for them.

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