Malcolm Gladwell: The Tipping Point
Brilliant insight into foundations of viral marketing (****)
Jean-Noel Kapferer: The New Strategic Brand Management
Comprehensive and insightful (*****)
Frans Johansson: The Medici Effect
Thesis on ideas from intersecting worlds (***)
Jon Miller: The Business of Brands
Business book about the value of brands (***)
John Gerzema & Ed Lebar: The Brand Bubble
Creation of true brand value (****)
Taleb Nassim Nicholas: The Black Swan
impact of highly improbable events (****)
Peter Schwartz: The Art of the Long View
Building scenarios (***)
John Hunt: The Art of the Idea
Succinct insight and inspiration (****)
Joshua Cooper Ramo: The Age of the Unthinkable
New rules for complexity (***)
Kevin Lane Keller: Strategic Brand Management
The essential MBA text (*****)
Dennis Sherwood: Seeing the Forest for the Trees
Excellent systems thinking book (****)
Kees van der Heijden: Scenarios: The Art of Strategic Conversation
The book on scenario planning (****)
Gill Ringland: Scenario Planning
Comprehensive introduction to scenario planning (***)
Alice Tybout: Kellogg on Branding
Brand essays from renowned business school (***)
Jim Collins: Good to Great
Written about companies, applies to brands (***)
Jean-Marie Dru: Disruption
Useful for creative brainstorming (***)
David Ogilvy: Confessions of an Advertising Man
David Ogilvy distilled (****)
Philip Kotler & John Caslione: Chaotics
Marketing in the Age of Turbulence (***)
Business Planning for Turbulent Times
New methods for applying scenarios (****)
Rita Clifton: Brands and Branding
A good overview of strategic brand management (***)
Jean-Marc Lehu: Branded Entertainment
Explains branded entertainment (****)
Martin Lindstrom: Brand Sense
Argument for and how to craft sensory brand elements (***)
W. Chan Kim: Blue Ocean Strategy
Brilliant strategic thinking (****)
Edited by Nicholas Ind: Beyond Branding
Brands and society (***)
Hugh Courtney: 20/20 Foresight: Crafting Strategy in an Uncertain World
Good toolkit (***)
« Producing Content for Other to Curate | Main | Reactivity, Flexibility and Speed »
The ability to tell engaging stories is vital to brands in today’s era of content. Filmmaker Andrew Stanton of Toy Story and WALL-E is a master storyteller and shares what he knows about storytelling in this TED presentation. Please note Stanton uses some graphic language in his presentation.
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