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  • “More than ever, high-end fashion houses are selling to the full spectrum of prices and customers. And, surprisingly, cheap-chic brands may be giving couture—astronomically expensive made-to-measure clothing—a new lease on life.” - The Wall Street Journal

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  • Brand Architect reports on developments in the marketing services industry and hopefully contributes to the thinking that is shaping the intersecting worlds of brand consulting, advertising and management consulting.

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  • I am a founding partner of Sagacite, a management and creative consultancy focused on brands and branding. You can learn more about Sagacite by visiting www.sagacite.co.za

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Comments

Gary Hendrickse

With the speed of tech and the extended recession, people's thinking - the creators of brands - has changed forever. So, if you're not reviewing your business models entirely, you need to be gearing yourself along the lines of Cartier.

Texas DPS

Excellent article.The author has written an informative article.I just wanted to comment to tell well done.Marvelous post.I never thought of that.

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