I came across an interesting observation by consumer market researcher Robert Passikoff of Brand Keys who noted that “Kodak is going to stop doing what they were once the first to ever do. No, not produce Kodachrome. They stopped that 10 years ago. They’re stopping the manufacture of digital cameras.”
I didn’t know that Kodak invented the digital camera in 1975, but, as Passikoff notes, “because they had a 90% share of the US film market they relied on film and developing chemicals to make a living. Digital remained an afterthought.”
Well that afterthought has contributed substantially to their Chapter 11 bankruptcy. They won’t be the first brand not to realize what they have. Nor will they be the last.