Keeping with the year-end tradition of predictions, the global Mobile Marketing Association has announced its annual top 10 industry predictions for mobile marketing in the Asia Pacific region.
“Recent industry reports from InMobi and Synovate have revealed that consumers are showing a greater inclination towards receiving mobile advertising and marketing messages,” Rohit Dadwal, Managing Director, MMA Asia Pacific said in a statement.
“The global mobile advertising market is expected to grow to $13 to $14 billion in 2011 and Asia Pacific is expected to bring in the majority of this revenue followed by North America and Europe. As the market continues to grow, we hope to continue to provide insights that we believe should to be on the radar screen of every organisation when deciding on their mobile spend for the region.”
Here is the list of the predictions. You can view the notes on each point here.
-- Personalization and privacy will increase effectiveness and credibility of the mobile media as a marketing channel.
-- Over the top services will drive data usage.
-- Free SMS/free video/free phone calls will be available across devices.
-- The re-birth of Windows 7 mobile.
-- New winner in the HTML5 vs Apps war.
-- Location-Based Services (LBS) + Augmented Reality (AR) will be the leading integrated mobile technology in the market.
-- Mobile micropayments will allow customers to pay from their ‘electronic wallets’ rather than ATM cards.
-- The re-emergence of mobile blogging.
-- Continued proliferation of smartphones and mobile Internet advertising.
-- Mobiles will jump onto the 3D bandwagon.