Sagacite’s collaborative business model, which we embarked on more than six years ago, is still in the very small minority when compared to traditional advertising agency and management consulting models. But it is a minority position that is growing, if internationally more than in South Africa.
I came across this mention of Co: on Edward Boches’s blog creativity_unbound. Edward, who is the chief innovation officer at Mullen ad agency had this say about Co: in a post about new agency business models
“Co: introduces yet a third approach. Founded by refugees from JWT North America, BBH and IBM, the advertising collaborative begins with the assumption that one agency simply can’t provide best of breed capabilities necessary for the networked world. CMOs remain ill equipped to gather and unite best of breed resources.
“And holding companies let financial motives get in the way of crafting the perfect solution. Co: aims to steal a chapter from the Hollywood studio model, assemble the perfect team from loosely affiliated agencies, deliver the right blend of services for any given project, then disperse when that project comes to an end, promising clients better talent and greater efficiency.”
Sounds a lot like Sagacite’s model.