I was happy to see that Saatchi & Saatchi picked up a Bronze Apex award and a special award for the 'green' category at the recent 2010 Apex award ceremony in Johannesburg for the 2009 Earth Hour South Africa campaign. The Apex awards measure the effectiveness of a campaign. The 2009 Earth Hour campaign had previously won the environmental best practice award at the Mail & Guardian’s Green the Future Awards.
Sagacite was the strategic lead agency on the campaign and provided the brand strategy and objectives which Saatchi turned into an effective campaign. Meropa, a South African PR agency, also played a lead role and TBWA put together a great television spot that still have people smiling or grimacing. Within WWF, owners of Earth Hour, the campaign was driven by former marketing and communications head Laurika du Bois and brand manager Sarah-Leigh Paul.