Louis Vuitton has had two of its prints ads banned by the U.K.'s Advertising Standards Authority on the grounds that the ads could have misled consumers into believing that its products were handmade when in fact the luxury brand also uses sewing machines to complete its products.
“We considered that consumers would interpret the image of a woman using a needle and thread to stitch the handle of a bag ... to mean that Louis Vuitton bags were hand stitched," The Wall Street Journal reported the finding on the ads which were produced by Ogilvy & Mather and launched world-wide in November.
The banned ads showed artisans fold the leather of a wallet and hand-stitch the handle of a handbag. A third one of a man painting the sole of a show was not reviewed.
The ruling gives the luxury brand a bloody nose as authenticity is key to the marketing of luxury brands in the post-recession period with consumers favouring brands that have heritage and tradition.