The iPad and the Ad

Amid all the hype about the iPad and its e-reader / tablet peers, one question, long overdue, is starting to emerge in more mainstream conversation. How will the ads fit into this new environment where physical anchoring is jettisoned in favour of context and convenience?  That e-reader ads will embrace multimedia is obvious, but where the ads will be displayed is less cut-and-dried. Answering these questions, or at least, properly scoping the questions is occupying considerable mind space at Sagacite. Branded content will feature strongly but is far from the complete answer. Thinking about the ad as the framework rather than the filler moves us further down the road, but at what cost to journalism. Expect to see more of these questions and answers emerge as the iPad and its brethren reach the hands of consumers.