Another new ad, another previous ad that is remarkably similar. This time between a commercial for Coca-Cola that aired during this year’s Super Bowl and a 2002 ad for an Israeli milk brand Yotvata. The Yotvata commercial was by Shalmor Avnon Amichay/Young & Rubicam and the Coca-Cola one by Weiden & Kennedy. Click here to read an earlier post of mine on striking similarities in high-profile ads and click here to read what 5 Blogs Before Lunch had to say about the ads above.
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Top of Mind
- “More than ever, high-end fashion houses are selling to the full spectrum of prices and customers. And, surprisingly, cheap-chic brands may be giving couture—astronomically expensive made-to-measure clothing—a new lease on life.” - The Wall Street Journal
About This Blog
- Brand Architect reports on developments in the marketing services industry and hopefully contributes to the thinking that is shaping the intersecting worlds of brand consulting, advertising and management consulting.
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- I am a founding partner of Sagacite, a management and creative consultancy focused on brands and branding. You can learn more about Sagacite by visiting www.sagacite.co.za
Blogs I Read
- Adfreak
- Brand New
- Advertising / Design Goodness
- Brand New Day
- Adrants
- AdLand
- MIT Advertising Lab
- Futurelab
- AdPulp
- Five blogs before lunch
- Welcome to Optimism
- Talent Imitates, Genius Steals
- Tom Fishburne
- Agency Spy
- BackPocket
- Greenormal
- Rob Campbell
- Creative Intelligence
- The Brand Bubble
- Base
- BrandDigital | BrandSimple
- Creativity
- Campaign Brief
- Logic + Emotion
- MediaFrenzy
- Landor
- int.erest.ing
- Brand Management
- Creative Review
- BBH Labs
- Eufemme Films
- KR Connect
- Blogilvy
- Interbrand
- Tweed
- Socialnomics
- AdFocus
- Kate Nielsen
- Amsterdam Ad Blog
- Propulsion
- Hey Whipple
- Serious About Wine
- Ruth Mortimer: Brand & Business
Resources
Books
Wally Olins: Wally Olins On Brand
Brilliant, and witty, insight (****)Malcolm Gladwell: The Tipping Point
Brilliant insight into foundations of viral marketing (****)Jean-Noel Kapferer: The New Strategic Brand Management
Comprehensive and insightful (*****)Frans Johansson: The Medici Effect
Thesis on ideas from intersecting worlds (***)Jon Miller: The Business of Brands
Business book about the value of brands (***)Wally Olins: The Brand Handbook
Handbook for those new to brand consulting (***)Interbrand: The Brand Glossary
Great reference tool (****)Marty Neumeier: The Brand Gap
Succinct overview of branding today (***)John Gerzema & Ed Lebar: The Brand Bubble
Creation of true brand value (****)Peter Schwartz: The Art of the Long View
Building scenarios (***)John Hunt: The Art of the Idea
Succinct insight and inspiration (****)Joshua Cooper Ramo: The Age of the Unthinkable
New rules for complexity (***)Kevin Lane Keller: Strategic Brand Management
The essential MBA text (*****)Kees van der Heijden: Scenarios: The Art of Strategic Conversation
The book on scenario planning (****)Gill Ringland: Scenario Planning
Comprehensive introduction to scenario planning (***)Kevin Roberts: Lovemarks
Saatchi & Saatchi's manifesto for the future of brands (***)Bob Schmetterer: Leap
Taking advertising creativity into business strategy (***)Alice Tybout: Kellogg on Branding
Brand essays from renowned business school (***)Jim Collins: Good to Great
Written about companies, applies to brands (***)Jean-Marie Dru: Disruption
Useful for creative brainstorming (***)Jim Aitchison: Cutting Edge Advertising II
Benchmark book on print advertising (****)David Ogilvy: Confessions of an Advertising Man
David Ogilvy distilled (****)Philip Kotler & John Caslione: Chaotics
Marketing in the Age of Turbulence (***)Andrew Jaffe: Casting for Big Ideas
A new manifesto for agency managers (****)Rita Clifton: Brands and Branding
A good overview of strategic brand management (***)Jean-Marc Lehu: Branded Entertainment
Explains branded entertainment (****)Martin Lindstrom: Brand Sense
Argument for and how to craft sensory brand elements (***)John Grant: Brand Innovation Manifesto
Good reservoir of ideas (***)W. Chan Kim: Blue Ocean Strategy
Brilliant strategic thinking (****)Edited by Nicholas Ind: Beyond Branding
Brands and society (***)Hugh Courtney: 20/20 Foresight: Crafting Strategy in an Uncertain World
Good toolkit (***)
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