Getting the Message Home

Above is an exceptionally well conceived and executed French television commercial to combat drunk driving. It works backwards from the normal execution of excessive drinking leads to a horribly accident and disfigured victim. Ad agency was Lowe Strateus in France, art director was Frederic Rougier, copywriter was Aurelie Guilbea, creative director was Vincent Behaeghel and director was Xavier Mairesse. Came across the ad on Ads of the World.