Ideas exist within organizations, whether we embrace them or not. Management cartoonist Tom Fishburne points out in the cartoon above that the vast majority of ideas in an organization fall in between these two extremes, the Eurekas and the Zombies. The real innovation challenge, Tom writes, is to “guide ideas to a progressively better place”. To learn from the lessons of setbacks, adjust thinking and come with new versions of the idea. “I think the art of managing ideas is less about generating new ideas than in managing the ideas already in your organization. Less Zombie, more Phoenix.”





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