More and more organizations are embracing social media, but do they understand how to implement it? This is the question that management cartoonist Tom Fishburne asks in the above cartoon.
As Tom notes, the task of being the social media voice of the brand often falls to the juniors who are the least qualified to talk on behalf of the brand.
“I recently heard someone describe tweets and facebook updates as ‘copywriting’. It was a good reminder that social media dialog is every much a part of the voice of the brand as any other form of marketing (perhaps more so). It's crucial to consider who is doing the talking and what they're talking about.” Tom writes.
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