Detroit is the latest city to try position itself as a home for creative people and their business. The effort, called Selling Detroit, and sponsored by Time Inc is in fact a competition between five advertising agencies with offices in Detroit to see who can produce the best campaign. Their work will appear in Fortune magazine and the CNN Money, Fortune and Time websites.
“The whole idea of the contest is that we believe in the renewal of the city,” Mark Ford, president for the news group at Time Inc. in New York, told The New York Times.This is to be accomplished partly by people moving to Detroit with their businesses and creativity, and being there “for the long haul.”
Whilst pitching a city as a creative home isn’t new, at least the campaign is honest with the competition stating “America’s most struggling city needs to attract business and talent.”
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