Above is South Africa’s first augmented reality campaign that I am aware of. Put together by Saatchi & Saatchi Cape Town, the campaign was a live event which involved the client, Wordsworth Books, and the nearby Apple retail store. Augmented reality is still very new and the WOW factor is high, making it ideal for campaigns like the one above. Over time I expect it to become more integrated into everyday brand communication especially in industries where the consumer engages the brand “face-to-face”, such as tourism and retail.
About Me
LinkedIn Profile
Top of Mind
- “More than ever, high-end fashion houses are selling to the full spectrum of prices and customers. And, surprisingly, cheap-chic brands may be giving couture—astronomically expensive made-to-measure clothing—a new lease on life.” - The Wall Street Journal
About This Blog
- Brand Architect reports on developments in the marketing services industry and hopefully contributes to the thinking that is shaping the intersecting worlds of brand consulting, advertising and management consulting.
Other Work
- Click on the Scribd badge to see my presentations and published writing
Sagacite
- I am a founding partner of Sagacite, a management and creative consultancy focused on brands and branding. You can learn more about Sagacite by visiting www.sagacite.co.za
Blogs I Read
- Adfreak
- Brand New
- Advertising / Design Goodness
- Brand New Day
- Adrants
- AdLand
- MIT Advertising Lab
- Futurelab
- AdPulp
- Five blogs before lunch
- Welcome to Optimism
- Talent Imitates, Genius Steals
- Tom Fishburne
- Agency Spy
- BackPocket
- Greenormal
- Rob Campbell
- Creative Intelligence
- The Brand Bubble
- Base
- BrandDigital | BrandSimple
- Creativity
- Campaign Brief
- Logic + Emotion
- MediaFrenzy
- Landor
- int.erest.ing
- Brand Management
- Creative Review
- BBH Labs
- Eufemme Films
- KR Connect
- Blogilvy
- Interbrand
- Tweed
- Socialnomics
- AdFocus
- Kate Nielsen
- Amsterdam Ad Blog
- Propulsion
- Hey Whipple
- Serious About Wine
- Ruth Mortimer: Brand & Business
Resources
Books
Wally Olins: Wally Olins On Brand
Brilliant, and witty, insight (****)Malcolm Gladwell: The Tipping Point
Brilliant insight into foundations of viral marketing (****)Jean-Noel Kapferer: The New Strategic Brand Management
Comprehensive and insightful (*****)Frans Johansson: The Medici Effect
Thesis on ideas from intersecting worlds (***)Jon Miller: The Business of Brands
Business book about the value of brands (***)Wally Olins: The Brand Handbook
Handbook for those new to brand consulting (***)Interbrand: The Brand Glossary
Great reference tool (****)Marty Neumeier: The Brand Gap
Succinct overview of branding today (***)John Gerzema & Ed Lebar: The Brand Bubble
Creation of true brand value (****)Peter Schwartz: The Art of the Long View
Building scenarios (***)John Hunt: The Art of the Idea
Succinct insight and inspiration (****)Joshua Cooper Ramo: The Age of the Unthinkable
New rules for complexity (***)Kevin Lane Keller: Strategic Brand Management
The essential MBA text (*****)Kees van der Heijden: Scenarios: The Art of Strategic Conversation
The book on scenario planning (****)Gill Ringland: Scenario Planning
Comprehensive introduction to scenario planning (***)Kevin Roberts: Lovemarks
Saatchi & Saatchi's manifesto for the future of brands (***)Bob Schmetterer: Leap
Taking advertising creativity into business strategy (***)Alice Tybout: Kellogg on Branding
Brand essays from renowned business school (***)Jim Collins: Good to Great
Written about companies, applies to brands (***)Jean-Marie Dru: Disruption
Useful for creative brainstorming (***)Jim Aitchison: Cutting Edge Advertising II
Benchmark book on print advertising (****)David Ogilvy: Confessions of an Advertising Man
David Ogilvy distilled (****)Philip Kotler & John Caslione: Chaotics
Marketing in the Age of Turbulence (***)Andrew Jaffe: Casting for Big Ideas
A new manifesto for agency managers (****)Rita Clifton: Brands and Branding
A good overview of strategic brand management (***)Jean-Marc Lehu: Branded Entertainment
Explains branded entertainment (****)Martin Lindstrom: Brand Sense
Argument for and how to craft sensory brand elements (***)John Grant: Brand Innovation Manifesto
Good reservoir of ideas (***)W. Chan Kim: Blue Ocean Strategy
Brilliant strategic thinking (****)Edited by Nicholas Ind: Beyond Branding
Brands and society (***)Hugh Courtney: 20/20 Foresight: Crafting Strategy in an Uncertain World
Good toolkit (***)
Creative Commons
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 South Africa License.
« Corporate Twittering | Main | Downing Street’s Twitters »
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341d55ee53ef0115724a393d970b
Listed below are links to weblogs that reference South Africa’s First Augmented Reality Campaign:
Comments
Verify your Comment
Previewing your Comment
This is only a preview. Your comment has not yet been posted.
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment
As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.
Having trouble reading this image? View an alternate.
Search
AdAge Power150
Awards
Blog Stats
Brands @ Work
Presentations
February 2012
Brand Consultancies
Advertising Agencies
- Anomaly
- BBDO
- BBH
- Crispin Porter + Bogusky
- DDB
- Euro RSCG Worldwide
- Fallon
- Foote Cone & Belding
- FoxP2
- Goodby, Silverstein & Partners
- Grey Global
- Joe Public
- JWT South Africa
- King James
- Leo Burnett
- Lowe Worldwide
- McCann Worldgroup
- MetropolitanRepublic
- Modernista!
- Mother
- Ogilvy
- Publicis Worldwide
- Saatchi & Saatchi
- Strawberryfrog
- TBWA
- The Jupiter Drawing Room
- Wieden + Kennedy
- Worldwide Partners, Inc
- Y&R
Global Marketing Groups
Ill be doing this for my 4th year graphic design course next year. I sorta know how to code the things. i just need to figure out how to make the public view the things without owning a web cam and going to a specific site each time to download it so you may view it.
AR Rules, so many possibilities!
Posted by: Sheldon | April 05, 2011 at 08:15 AM