Following last year’s Cannes debacle when a J.C. Penney television ad won a Bronze Lion for its production agency Epoch Films without J.C. Penney knowing about the ad, scam work has hit a new low with a Middle East agency winning awards for a brand that it doesn’t even work for.
FP7 Doha picked up two golds and a silver for its Samsung work, as well as winning the agency of the year title, at the recent Dubai Lynx Awards. FP7 Doha doesn’t work on the Samsung account.
“Samsung had not commissioned FP7 to create any ad campaigns, and argued that the agency had only created the spot in order to pick up some honours at the recent Dubai Lynx Awards,” Campaign reported.
Campaign added that the agency, which is part of Interpublic Group and has an affiliation with McCann Worldgroup, is being investigated by the organizers of the Dubai Lynx Awards and is likely to be stripped of its awards.
That is the least that can happen. Every time a creative agency does a stupid (and just plain wrong) stunt like this it further reinforces the perception that creatives only care about awards and not actually helping the client.
(First spotted this story on the always excellent Scamp)
Why Clients Don’t Trust Creatives