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« Sony's Bunnies | Main | B@W #11 -- Build-A-Bear »


Patrick Collings

This from Campaign:

New Bravia Play-Doh ad gets London setting
by Colin Marrs Campaign 14-Mar-08, 09:30

LONDON - Fallon's Play-Doh rabbits are returning in a new ad for Sony's Bravia.

A teaser for the ad has been released, showing the larger-than-life coloured rabbits bounding around the streets of London.

It is accompanied by the track Tomorrow Will Be Like Today from indie-rocker Money Mark.

The previous ad in the series, set in New York, and directed by Frank Budgen, won the gold award for household appliances Wednesday's British Television Advertising Awards.

Animation production company Passion Pictures also worked on the previous ad.

It strenuously denied claims that borrowed the idea of animated rabbits from designs by LA illustrators Kozyndan.

The new ad is set to screen from April, according to the clip.

Patrick Collings

Turns out the bunnies in London was a promotional video for Director Kobayashi. Final version here:

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