Wally Olins: Wally Olins On Brand
Brilliant, and witty, insight (****)
Malcolm Gladwell: The Tipping Point
Brilliant insight into foundations of viral marketing (****)
Jean-Noel Kapferer: The New Strategic Brand Management
Comprehensive and insightful (*****)
Frans Johansson: The Medici Effect
Thesis on ideas from intersecting worlds (***)
Jon Miller: The Business of Brands
Business book about the value of brands (***)
Wally Olins: The Brand Handbook
Handbook for those new to brand consulting (***)
Interbrand: The Brand Glossary
Great reference tool (****)
Marty Neumeier: The Brand Gap
Succinct overview of branding today (***)
John Gerzema & Ed Lebar: The Brand Bubble
Creation of true brand value (****)
Peter Schwartz: The Art of the Long View
Building scenarios (***)
John Hunt: The Art of the Idea
Succinct insight and inspiration (****)
Joshua Cooper Ramo: The Age of the Unthinkable
New rules for complexity (***)
Kevin Lane Keller: Strategic Brand Management
The essential MBA text (*****)
Kees van der Heijden: Scenarios: The Art of Strategic Conversation
The book on scenario planning (****)
Gill Ringland: Scenario Planning
Comprehensive introduction to scenario planning (***)
Kevin Roberts: Lovemarks
Saatchi & Saatchi's manifesto for the future of brands (***)
Bob Schmetterer: Leap
Taking advertising creativity into business strategy (***)
Alice Tybout: Kellogg on Branding
Brand essays from renowned business school (***)
Jim Collins: Good to Great
Written about companies, applies to brands (***)
Jean-Marie Dru: Disruption
Useful for creative brainstorming (***)
Jim Aitchison: Cutting Edge Advertising II
Benchmark book on print advertising (****)
David Ogilvy: Confessions of an Advertising Man
David Ogilvy distilled (****)
Philip Kotler & John Caslione: Chaotics
Marketing in the Age of Turbulence (***)
Andrew Jaffe: Casting for Big Ideas
A new manifesto for agency managers (****)
Rita Clifton: Brands and Branding
A good overview of strategic brand management (***)
Jean-Marc Lehu: Branded Entertainment
Explains branded entertainment (****)
Martin Lindstrom: Brand Sense
Argument for and how to craft sensory brand elements (***)
John Grant: Brand Innovation Manifesto
Good reservoir of ideas (***)
W. Chan Kim: Blue Ocean Strategy
Brilliant strategic thinking (****)
Edited by Nicholas Ind: Beyond Branding
Brands and society (***)
Hugh Courtney: 20/20 Foresight: Crafting Strategy in an Uncertain World
Good toolkit (***)
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This from Campaign:
New Bravia Play-Doh ad gets London setting
by Colin Marrs Campaign 14-Mar-08, 09:30
LONDON - Fallon's Play-Doh rabbits are returning in a new ad for Sony's Bravia.
A teaser for the ad has been released, showing the larger-than-life coloured rabbits bounding around the streets of London.
It is accompanied by the track Tomorrow Will Be Like Today from indie-rocker Money Mark.
The previous ad in the series, set in New York, and directed by Frank Budgen, won the gold award for household appliances Wednesday's British Television Advertising Awards.
Animation production company Passion Pictures also worked on the previous ad.
It strenuously denied claims that borrowed the idea of animated rabbits from designs by LA illustrators Kozyndan.
The new ad is set to screen from April, according to the clip.
Posted by: Patrick Collings | March 16, 2008 at 10:57 AM
Turns out the bunnies in London was a promotional video for Director Kobayashi. Final version here: http://it.youtube.com/watch?v=ijbWlOd5kB0
Posted by: Patrick Collings | April 03, 2008 at 06:43 PM