Build-A-Bear knows how to build experiences
Offerings is a term used to describe the combination of a product and a service and it is increasingly difficult to find a brand that does not offer a combination of the two, even if the service is the sale of the product.
Build-A-Bear, an international brand which allows children to build their own stuffed animals, knows how to create an experience that will keep children coming back and parents in tow.
From the moment the child approaches the store they are made to feel special and choosing, building and clothing their new stuffed toy is just the most important thing to everyone of the cheerful staff.
Even children coming back to choose new clothing for their stuffed bear, dog, penguin, chick, whatever is very special. Undoubtedly the initial brand experience contributes to them coming back.
Build-A-Bear is not cheap but the experience for the children is priceless.