As regular readers of Brand Architect will know, I am a great fan of the brand cartoons of Tom Fishburne. This one from his blog, is yet another example why. Here is the justification for the cartoon in Tom’s own words.
"So many brand cross-promotions wind up feeling a bit shallow and opportunistic to me (embarassingly including a few from my past). Plus, there's always that funny, slightly awkward conversation when two brand managers first feel each other out to do a promotion. It got me thinking of it all as a kind of singles bar."