Brandchannel is keeping non-scientific tabs on product placement in the most successful movies in the US and whilst their methodology is not going to win any scientific research awards it does make for interesting reading.
In collating the most appearances in films, the brandchannel team simply watched each week’s number one film based on weekend ticket sales and recorded “all brand mentions and appearances deliberate or coincidental”.
And they have been doing this since 2001.
The all-time leader in product placement is Ford with appearances in 86 films, followed by Coca-Cola with 69 films, Apple with 56, Mercedes with 51, Chevrolet with 47, Pepsi with 46, Budweiser with 45, Sony with 43, Nike with 37 and, rounding off the top 10, Cadillac with 34.
And the top three brand in terms of product placement are ahead in 2007 as well, with Ford and Coca-Cola each boasting appearances in 5 movies and Apple in four movies.
Slowing the counting pace slightly is the the latest number one movie in the US. The film 300 which is based on a graphic novel loosely based on the Battle of Thermopylae featured zero brands which is kinda ironic given that the ancient Greeks were among the first to use brands by marking their pottery with symbols to identify the maker.