Once the almost exclusive domain of the marketing department, brands are now part of the vocabulary and concern of most departments within an organization. Take for example a job advertisement from 57-year-old South African furniture retail company Ellerines: they are looking for a brand financial executive.
The successful candidate will “take responsibility for the overall management of the brand’s entire financial and administrative functions and structure within context of group accounting and administrative policies and standards”.
Sounds like a typical financial executive job description, its just very interesting that the company has decided to tie it so closely to their brand. Can we expect the financial executive to be looking at brand valuation and its contribution to the bottom line? I suspect so.