Time magazine, in its annual recognition of people who have had a profound impact - good or bad - on the world and its development have chosen their broadest winner base to date: you.
Recognizing the phenomenal growth in and influence of use-generated Internet content from blogs to image and video sharing to social networks, the magazine put a reflective sticker on its front cover image of a computer monitor and proclaimed: “Yes, you. You control the Information Age. Welcome to your world.”
And for those of us grappling with how brands are to remain relevant and flourish in this brave new world, the following comments struck home.
“But that’s what makes all this interesting. Web 2.0 is a massive social experiment, and like any experiment worth trying, it could fail. There’s no road map for how an organism that’s not a bacterium lives and works together on this planet in number in excess of 6 billion… It’s a chance for people to look at a computer screen and really, genuinely wonder who’s out there looking back at them.”