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  • “More than ever, high-end fashion houses are selling to the full spectrum of prices and customers. And, surprisingly, cheap-chic brands may be giving couture—astronomically expensive made-to-measure clothing—a new lease on life.” - The Wall Street Journal

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  • Brand Architect reports on developments in the marketing services industry and hopefully contributes to the thinking that is shaping the intersecting worlds of brand consulting, advertising and management consulting.


  • I am a founding partner of Sagacite, a management and creative consultancy focused on brands and branding. You can learn more about Sagacite by visiting


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Taran Rampersad (Nobody Fugazi)

IBM and Dell are already in SecondLife; Dell's been in over a week at this point and IBM has been in the grid for months.

Yeah, some vociferous residents are making noise, but - a lot of them aren't.

Patrick Collings

Taran, thanks for the update on the status of Dell and IBM. I have updated my original post to reflect that both are already in SL. Also you are correct about the size of the opposition to the arrival of brands and their agencies. I have altered the original post from "...upset many SL residents" to "...upset some SL residents". Rgds, Patrick

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