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  • Brand Architect reports on developments in the marketing services industry and hopefully contributes to the thinking that is shaping the intersecting worlds of brand consulting, advertising and management consulting.


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It was probably the first possum heart transplant.

(Sorry, Mississippi.:))

Patrick Collings

The Cirlot agency have emailed me this link to support their claims that the Mississippi surgeon did perform the first heart transplant by inserting a chimpanzee’s heart into a dying man, which continued to beat for 90 minutes. Taking nothing away from the surgeon, James Hardy, this does not constitute the world’s first heart transplant which is universally recognized by medical authorities as a human heart into a human being. Shumway, who pioneered the techniques used by Barnard, had been transplanting dog hearts into dogs for years to prove the theory and mechanics of heart transplants. The Mississippi Believe It advertisement, in my opinion, remains misleading.

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