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  • Brand Architect reports on developments in the marketing services industry and hopefully contributes to the thinking that is shaping the intersecting worlds of brand consulting, advertising and management consulting.


  • I am a founding partner of Sagacite, a management and creative consultancy focused on brands and branding. You can learn more about Sagacite by visiting


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Derrick Daye


Very interesting but not surprising. I worked in the management tier for a Publicis Group agency (Saatchi & Saatchi) and one of the first things I noticed was how the agencies within the group did not work together. There were clear opportunities where a specialty agency could work on the same account as the general agency. I found it was a simple as creating relationships within the group. To my dismay this was not supported at the top. At the time I saw $20 Million in additional revenue just from my perspective. These groups should take a serious look internally for money they are leaving on the table. It's a shame.

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