The world’s most admired companies understand that success depends on their businesses being aligned around a common corporate culture, a survey conducted by the Hay Group and published in Fortune magazine reports.
And corporate culture is, to a large extent, defined and underpinned by employees understanding and believing in the company’s brand. If they don’t believe in the brand and what they are doing, then nobody else is going to.
The report stated that 90% of the top three global companies in each industry agreed that success meant a strong and aligned corporate culture (read well internally positioned and communicated brand).
No great surprises here, but it’s kinda nice when people go out and quantify the obvious.
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