Like all cities, Cape Town wants your presence and money
The world’s major cities are big business and big brands, competing with one another to attract investment, commerce, cash-laden tourists and discerning buyers around the world searching for items bearing the city’s label.
Many cities are known as tourist destinations, others for the type of business that happens there, or products that are produced, or international events that are hosted.
South Africa’s major cities have in recent years sought to aggressively build and promote their brands and Cape Town, blessed with its natural beauty and glorious summers, has been at the forefront.
Among other things, Cape Town, the oldest of South Africa’s cities, wants to attract more tourists and filmmakers: all of which is going to be difficult if the city keeps suffering power outages caused by aging equipment and poor planning.
So instead of concentrating on promoting itself as a leading light amongst global cities, it is having to convince people that it can simply keep the lights on.