Marketing services group Publicis Groupe is launching a new stand-alone business that the group says is “designed to anticipate and exploit the rapidly changing digital, interactive and mobile communication environment”.
The new company, called Denuo which means afresh in Latin, will rest “on three pillars, functioning simultaneously as a strategic consultant, an inventor of solutions and an investor in partnerships”.
Reading the Publicis press statement, with its phrases like “delivers foresight and strategic direction”, one is reminded of the arguments and language used by technology firms when they bought management consultancies and management consultancies when they acquired technology expertise.
Not that this is surprising, Publicis’s move is a further indication of the intersecting worlds of management consulting and marketing services.
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Management Consulting & Marketing Services
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