Idea Engineers’ managing director Janice Spark forecasts the rise of non-traditonal brands in her 2006 predictions published on BizCommunity.com.
Janice writes “A global realisation of the centrality of branding to business success means we will see even more left-of-centre, non-traditional brands competing in the public space in 2006. From government departments to NGOs, sports teams, parks boards and bands, expect more and more weird and wonderful entities to be packaging themselves up in brand format to perfect image and drive business.”
I agree, and wish I had included it my 2006 predictions. Janice’s complete list of predictions can be found here.