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  • “More than ever, high-end fashion houses are selling to the full spectrum of prices and customers. And, surprisingly, cheap-chic brands may be giving couture—astronomically expensive made-to-measure clothing—a new lease on life.” - The Wall Street Journal

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  • Brand Architect reports on developments in the marketing services industry and hopefully contributes to the thinking that is shaping the intersecting worlds of brand consulting, advertising and management consulting.

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  • I am a founding partner of Sagacite, a management and creative consultancy focused on brands and branding. You can learn more about Sagacite by visiting www.sagacite.co.za

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Comments

mike

Hey Patrick - Nice feature on Moyo. I wish I could echo your sentiments, but my (limited) experience of Moyo, Zoo Lake JHB, has been pretty negative. I recently wrote about it in contrast to an experience I had at an obscure, little-known restaurant on the KZN North Coast (have sent you a trackback).

Fantastic blog, btw.

Patrick Collings

Hi Mike,

Thanks for your comment and I'm glad you are enjoying the blog. Moyo, like all operations with multiple geographic presences, needs to ensure consistency of service otherwise they damage the brand. I spoke about the need for consistency in a post last August titled Build The Rituals. Another factor that organizations often fail to take into account is the capacity to deliver: once an organization has set a standard or promised something, it needs to ensure that it has the resources and skills to ensure constant delivery where ever people experience the brand. I blogged on this in a post titled Below The Pyramid. Both posts can be found under the Brand Think heading in the right column of my blog.

Regards,
Patrick

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